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The biggest challenge to product development is not lack of ideas or even a lack of execution. It's the fact that most product teams don't know how to test their assumptions, and they have no idea what methods can be used for which problem.

So many companies waste millions on tests that are designed by people who didn't understand what they were trying to learn. I was one of those people. So I created this database as an easy way for both senior management and junior members of your team to find the right methods and choose between them.

This database lets you make connections between the methods and their context, with the best content links to explain how to use them in practice. It's a tool used by product & marketing teams who want structured guidance on what method(s) would be most valuable at any given time while building out their plan based on key questions they need answered.

  • Lifetime access to an Airtable database
  • Group by Risk (feasibility, desirability, viability)
  • Sort by the level of actionability
  • Filter by experiment type



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